August 03, 2006
Jorge C Scott
Re: Commercial
Radio Test Results
Dear Jorge C Scott:
We have had the opportunity
to review as well as radio test market your submission. The results you will find below (see bottom of email for description
and definition of test). As you may already know, Loggins Promotion conducts these test at no charge to you so that you receive information that will assist and
guide you in the direction you should be taking your music.
As you can see
from the results below, we have received some wonderful response from radio on your music. This in turn will give you a recommended
level towards a commercial radio promotion/marketing campaign. At this time we recommend you conduct a national radio campaign
which would increase your visibility to major record companies. As you know, If you are attempting to secure a recording contract,
publishing or distribution for your material you must either generate sales upwards of 20 thousand units, otherwise gain a
substantial amount of commercial radio station support. Loggins Promotion is hired by both major and independent labels to secure such support. Download more information
about Loggins Promotion here.
Jorge C Scott
Primary Response (Strongest
Response)
Take Your Time ****
I Need You Baby ****
Secondary Response
Stuck In Traffic ***
Description and Definition of Commercial Radio Tests
All tests were done
within the commercial mainstream radio markets. Radio stations participating in test are commercially reporting
radio stations to NMW (New Music Weekly), FMQB (FM Quarterback), BDS (Billboard), Music Row and R&R (Radio & Records).
Purpose
of test: To provide contrasting and supplementary data based on actual radio testing research. Loggins Promotion
provides objective test data from the mainstream demographic. Conventional mainstream charts are composed of programmer
opinions based on research or personal taste; Music industry national charts show what music mainstream audiences are exposed
to, not necessarily what they prefer. These tests are not a test of familiarity, but a test of music acceptability to the
target audiences.
Cause of test: It may reveal programmer enthusiasm, or potential of substantial airplay with promotional efforts.
Appealing singles are often overlooked by program directors, which in turn are overlooked by listeners. A promotion
campaign of your music secures regular rotation of your music, which in turn charts your single nationwide.
Ratings: Ratings are based upon a one, two, three and four star basis. We strongly recommend promoting
songs with three or four star rating; they have great potential to become a "standard" for the target audience and with
target radio stations. Songs with a two star rating aren't as strong, but have solid programming value, and we also
do recommend promoting them as "follow up" singles or at least re-testing at a later date. Songs testing one
star are "borderline", few negatives, but few positives at this point. These singles are worth keeping around for possible re-testing.
Feel free to contact us with any questions you may have and do not forget to visit
our website for more useful information. 26239 Senator Avenue
Harbor City, CA 90710
promo@logginspromotion.com www.logginspromotion.com
Tele: 310.325.2800
Fax: 310.325.2560
